new arrivals!

Explore a fresh collection of calming hues & cool color duos!
Shop Now

Wishes do
Come True

Announcing our newest arrival: Disney's Cinderella Collection
Shop Now

Boxy
Backpack

Be ready for whatever the day brings!
Shop Now

New Arrivals

A Game Changer! Our top-selling deluxe Kit

Deluxe Kit
Organization at its Finest 

Shop

Inter-Mix Backpack
Pack it all "Just so" 

Shop

Axis Backpack
A Place for Everything and Everything in its Place

Shop

Featured Collections

Inter-Mix Organization Diaper Bags - Petunia Pickle Bottom
Inter-Mix
Organization
Shop Now
Introducing
Cinderella
A new collaboration with Disney Baby
Shop Disney Magic

From Our Happy Customers

Petunia bags are amazing! The storage compartments & pockets are exactly what any mom needs. And the built in changing pad can't be beat! The quality is like none other. This is my second petunia bag and I will always buy from them!

Katelynn, US

I love this diaper bag! Not only is it beautiful but it's very well made and it has plenty of storage. I will never buy a diaper bag from a different company.

Nancy, UT

Can't say enough great things about this bag, which looks nicer than some of my actual purses. There is a compartment for everything, so grabbing what you need quickly is so easy. I love the zip out changing pad/staging area! It's so discreet and the print is lovely. Highly recommend.

Farahleila, TX

Love this. I get sooooo many compliments on it regarding how it looks like a "designer bag." I love the entire layout of this bag as well. Each compartment was carefully thought out in the design.

Megan, TX

We are loving the pivot pack! We have 2 in diapers and I babywear. I needed something that easily switched from a backpack to a tote depending on what we're doing. This is absolutely perfect! It packs well, and I can maneuver the zippers with one hand!

Katie, US